Job Description

Mediagistic is a rapidly growing national marketing agency primarily in the home service industry. We're looking for a Media Director with a deep background in media planning and strategic development across both traditional and digital channels. This role is focused on driving forward-thinking media solutions, ensuring campaigns are not only well-executed but also strategically sound and forward-looking.

Key Responsibilities:

• Lead the development of comprehensive media strategies across mass media (TV, radio, print) and digital platforms (OTT/CTV, streaming radio, podcast, programmatic video)
• Translate client goals into impactful, data-driven media approaches with clear rationale and strong supporting data
• Identify and integrate innovative (emerging) media opportunities that enhance campaign effectiveness (keep campaigns ahead of the curve)
• Oversee and mentor a team of media planners and buyers, fostering strategic thinking and executional excellence
• Collaborate closely with internal teams to ensure alignment on strategy, positioning, and execution
• Representation of media department for client presentations and internal trainings
• Oversee budget allocation, audience targeting, and campaign performance

Requirements:

• 5-8+ years of media experience with a heavy emphasis on planning and strategic development (agency experience preferred)
• Competent in media research and analysis, campaign development, media vendor negotiations, and campaign performance evaluation
• Must have hands-on experience using Freewheel (Strata) platforms for planning, buying and reporting workflows
• Proven ability to lead media innovation across traditional and digital channels (experience in programmatic a plus)
• Experience in leveraging media technologies for execution
• Prior experience managing and developing high-performing teams (buyers/planners)
• Strong foundation in both traditional and digital media
• Deep understanding of audience segmentation and performance metrics
• Advanced proficiency in Microsoft Office and CRM platforms
• Confident communicator able to turn complex media plans into clear, client-ready narratives
• Passion for media innovation and continuous improvement
• Strong organizational and collaboration skills

Hours & Office Location:

This role reports onsite 5 days per week (Monday - Friday). We are located in the Hidden River Corporate Park at Fletcher & I-75.

Work Environment & Physical Demands:

Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work. Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.

Travel:

Travel will be required rarely, if at all. Total travel time will be less than 10% of the time.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.

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