Job Description
1. Role:
Be the product knowledge expert for Shoppers Voice survey development, survey data, pricing, positioning, and pricing. Be a resource for Sales & Client Services.
Support the tactical aspects of product planning and management that include customer needs assessment, competitive analysis, revenue and profitability tracking, pricing, positioning and product success measurement.
Work in collaboration with the product team, survey planning team, client services, sales teams and other partners.
Identify, recommend, and create marketing opportunities consistent with product line objectives to drive revenue and profit.
Assist in leading survey space planning in conjunction with Consumer insights and Client services to maximize revenue and profit of the survey.
Assist in identifying process and knowledge gaps and training needs, assist in the development of training programs to support sales and other internal partners.
Day-to-day activities include managing documentation used by multiple stakeholders Online and offline data taxonomy maintenance, marketing materials updates, pricing documentation maintenance, creating new marketing materials, revenue tracking, and reporting.
2. Accountabilities:
Project manage all deliverables to Marketing and Sales for content and collateral. Create effective briefings to the Marketing department for marketing materials (sell sheets, survey copies, presentations, data cards, survey books, and PR pieces); coordinate reviews/ approvals and communicate final pieces to the sales team and relevant teams.
Drive development of content to support Shoppers Voice lead generation activities including emails, newsletters, blogs, and social posts.
Drive creative/offer updates on Shoppers Voices money-saving offers page (MSO) in Canada and the US.
Canada French survey development - manage through vendors the English to French translation and proofreading of survey question changes.
Develop knowledge of US and Canadian data privacy laws and their implications for the data products. With guidance from their privacy officer assist in any data product updates.
Track product and performance and data validation, communicate results to internal parties and develop action to close any gaps and recommendations to improve performance and validation.
Participate in, and support, the development of product strategy and annual plan, in conjunction with the Director and VP.
3. Competencies:
Strong analytical skills, including numbers, and high attention to detail.
Organization and project mgmt skills, including effective cross-functional management skills.
Communication skills (written, and presentation)
Problem-solving skills strong tactical skills, building towards strategic problem-solving.
Independence and initiative.
Team player with strong interpersonal skills.
Direct response, E-mail, and online industry knowledge are nice to have.
Experience dealing in the US market is nice to have.
Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
4. Requirements:
Bachelor's university business degree preferred.
2-3 years of work experience, preferably in the marketing/ advertising industry
High attention to detail.
Organization and project management skills.
Exceptional communication & presentation skills.
Problem-solving skills strong tactical skills, building towards strategic problem-solving.
Independence and initiative.
Team player.
Able to prioritize work, and shift priorities as needed to meet aggressive deadlines and milestones.
Advanced Excel and PowerPoint skills.
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