Job Description

Job Description

Job Description

BASIC FUNCTIONS:

 

The Marketing Specialist is responsible for video production for sharing across multiple platforms, SEO optimization of the North American Sign’s website, and other digital marketing responsibilities to support the growth of the Marketing Department’s inbound strategy, which supports the Sales Team’s goals as outlined by the Director of Sales. This role requires a motivated self-starter, able to maintain existing and develop new marketing strategies. The marketing specialist must also be able to create, maintain, and refine their own workflow to support marketing and sales efforts. *** Note this is a remote position, but we do ask employees live in states that are for employment with the company. 

 

ESSENTIAL FUNCTIONS:

Video/audio Editing:

• Capture, edit, and produce high-quality, engaging video content for social media platforms, including trimming, cutting, and arranging footage, adding transitions, music, sound effects and visual effects, color correcting and grading, and adding text overlays and captions.
• Trim footage and put together the rough and final cuts for posting on social media, website, podcasts, and internal company communications.
• Ensure logical sequencing and smooth running of the video.
• Audio editing to deliver a seamless podcast experience when converting from video to audio podcast.
• Experience hosting/participating in a podcast is a plus.
• Continuously discover and implement new editing technologies and best practices to maximize efficiency.

 

SEO Optimization:

• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Research and implement content recommendations for organic SEO success.
• Develop and implement link-building strategy.

· Optimize copy and landing pages for search engine results.

· Research and analyze competitor advertising links.

· Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.

• Work with the third-party web development team to ensure SEO best practices are properly implemented on newly developed code.

 

 

 

KNOWLEDGE AND SKILL REQUIREMENTS:

· Excellent written and verbal communication skills.

· A track record of increasing platform activity through marketing efforts.

· Mastered the fundamentals of market research and passionate about implementing these.

· Proficient in MS Office products (Excel, Word, MS Teams, MS PowerPoint)

· Experience with digital technology and graphics, video, and audio editing software like Canva, Kapwing, Riverside, or other editing programs.

· Demonstrable video editing ability with a strong portfolio.

· Creative mind and storytelling skills.

· Experience with SEO strategy and website analytics tools like Google Analytics, Google Search Console, and Semrush.

· Up to date with the latest trends and best practices in SEO and SEM.

· Experience in collaborating with third party web development companies is a plus.

· Positive attitude, critical thinking skills, independent workflow approach.

 

 

EDUCATION AND EXPERIENCE:

· Bachelor's degree in marketing, communications, or an applicable field of study.

· 1-3 years of experience in digital marketing is preferred.

 

 

REQUIRED COMPUTER SKILLS:

Microsoft Office—Excel, Word, PowerPoint

 

PRE-HIRE REQUIREMENTS:

Background Check

Reference Check

Drug Screening

 

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, Associate is regularly required to use hands to finger, handle, or feel; reach with hands and arms, and talk or hear. The associate is regularly required to climb stairs, stand, walk, and sit. The Associate must occasionally lift or move up to 20 pounds. 

 

Specific vision abilities required by this job include close vision, color vision; peripheral vision, depth perception and ability to adjust focus Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.

Company Description

The company is presently located in a modern facility on 13 acres directly opposite the regional airport, enabling us to reach our national customers in a convenient manner.

North American Signs’ industry leadership has been consistently recognized through the years. We were the first area firm to join the International Sign Association and have served on various committees and functions therein. We are a long time member and past president of the World Sign Associates, an association of signage industry leaders recognized for practicing and promoting the highest professional standards. The organization and the leadership team are honored to have been selected for several national, state and local awards, including the International Sign Association Kirk L. Brimley Distinguished Service Award which was awarded to Noel Yarger, company chairman, in 2012 for his many years of service to the sign industry.

Our philosophy is to treat each client as a partner, provide open and honest lines of communication, and consistently deliver the best service in the industry to our customers. We believe this can only be achieved if we take a good care of our employees by providing both exceptional training and a family friendly work environment.

Company Description

The company is presently located in a modern facility on 13 acres directly opposite the regional airport, enabling us to reach our national customers in a convenient manner.\r\n\r\nNorth American Signs’ industry leadership has been consistently recognized through the years. We were the first area firm to join the International Sign Association and have served on various committees and functions therein. We are a long time member and past president of the World Sign Associates, an association of signage industry leaders recognized for practicing and promoting the highest professional standards. The organization and the leadership team are honored to have been selected for several national, state and local awards, including the International Sign Association Kirk L. Brimley Distinguished Service Award which was awarded to Noel Yarger, company chairman, in 2012 for his many years of service to the sign industry.\r\n\r\nOur philosophy is to treat each client as a partner, provide open and honest lines of communication, and consistently deliver the best service in the industry to our customers. We believe this can only be achieved if we take a good care of our employees by providing both exceptional training and a family friendly work environment.

Job Tags

Local area, Remote job,

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