Director of Category and Shopper Insights Job at Earth Friendly Products, Addison, IL

czV0c2V3RG5NMXF3TkpwUkJ2SU9kNXhXUnc9PQ==
  • Earth Friendly Products
  • Addison, IL

Job Description

Job Description

Job Description

Description:

Are you ready to take the next step in your category and insights career? ECOS is seeking a passionate, data-driven leader to serve as our Director of Category & Shopper Insights. In this pivotal role, you’ll transform syndicated data into compelling selling stories, uncover consumer and shopper trends to guide innovation, and oversee omnichannel shopper marketing efforts through a direct report. You’ll work cross-functionally with Marketing, Sales, Product Development, and Retail partners to uncover growth opportunities and position ECOS as the leader in clean, sustainable household products.

This is an ideal opportunity for a Senior Manager with a strong command of syndicated data and shopper insights who is ready to lead at the Director level with strategic ownership, cross-functional visibility, and team leadership responsibilities.

Key Responsibilities:

· Lead category management strategy across ECOS’ core and emerging product lines.

· Analyze syndicated and panel data (e.g., Nielsen, SPINS, Numerator) to identify trends, whitespace, and pricing/promo opportunities.

· Develop retailer-specific and cross-channel selling stories to support Sales and drive expanded distribution.

· Monitor competitive activity and market shifts; deliver quarterly trend presentations to cross-functional partners.

· Inform innovation pipeline based on consumer demand, category dynamics, and white space.

· Support Stage-Gate commercialization by delivering data-driven insights for go/no-go decisions and product positioning.

· Manage and mentor the Manager of Retail Media & Shopper Marketing to ensure effective execution of omni-channel campaigns.

· Collaborate with Sales to tailor shopper marketing programs that align with account strategies and seasonal windows.

· Partner with retailers and media collectives (e.g., Walmart Connect, AMC, Roundel) to maximize ROI on shopper investment.

Requirements:

· 6+ years of experience in CPG category management, shopper insights, or retail marketing.

· Demonstrated expertise with syndicated data tools (NielsenIQ, IRI, SPINS, Numerator, etc.).

· Experience leading category growth strategies within natural, sustainable, or wellness-focused brands preferred.

· Strong storytelling skills with the ability to translate complex data into compelling narratives.

· Experience managing direct reports and leading cross-functional collaboration.

· Passion for sustainability, wellness, and values-led business.

Job Tags

Seasonal work, Shift work,

Similar Jobs

Arms Acres

Certified Recovery Coach Job at Arms Acres

Arms AcresCertified Recovery CoachFull-time, Sunday to Thursday 11am to 7:30pmFunction: The Certified Recovery Coach is responsible for providing expertise in supporting successful change through partnership where the person in recovery, or seeking recovery, self... 

Lifetime Roofing

Canvasser Job at Lifetime Roofing

 ...Job Description Job Description Canvasser Entry-Level Field Sales Location: Baton Rouge, LA Job Type: Part-Time | Commission-Based, with Hourly Draw Option About Lifetime Roofing Lifetime Roofing is a fast-growing residential roofing company built... 

Performance Columbus Family of Dealerships

Automotive Title Clerk Job at Performance Columbus Family of Dealerships

 ...Performance Columbus Family of Dealerships has full time career opportunities for Experienced Automotive Title Clerks! As our Columbus Ohio accounting office continues to grow, we are looking forward to inviting additional team members to our already great team. Performance... 

Hard Rock Cafe

LIVE STAGE HAND-ORLANDO Job at Hard Rock Cafe

 .... Some client interaction may be required. A pleasant, outgoing personality, industry experience and knowledge of event logistics, staging, audio, video and lighting systems as well as professional protocol in a high-profile setting is required. Responsibilities Setup... 

Uncommon Schools

Middle School PE Teacher Job at Uncommon Schools

 ...leadership. Join us to work hard, do good, and make a lasting difference! Exciting Opportunity: Middle School Physical Education Teacher As a Middle School Physical Education (PE) Teacher , you will play a pivotal role in cultivating a passion for an active lifestyle...