Job Description

Why join LawConnect?

• Your work matters. We're pioneering legal software to empower people's access to justice using AI.
• Make an impact. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects – and to make a real difference.
• Work with a group of authentic, passionate people who love what they do.
• Established and global. LawConnect is part of a successful group of companies in the Legal Software sector. You'll get all the creative freedom that comes with an early-stage start-up but with all the benefits of working for a larger entity - funding, stability and a large, engaged client base.
• Flexible and hybrid working. We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
• Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
• Your well-being is important - so enjoy an additional paid wellbeing day every year, free platinum fitness first gym membership and monthly massages in the office. We'll throw in a catered lunch and breakfast every week too. Oh and a professional barista.

What you're working towards

We’re a dedicated team leveraging AI and expertise to revolutionise access to justice. Matching individuals with real legal problems with lawyers who can help; while building up the world’s most advanced, expert-validated legal AI dataset. We aim to set the standard for legal AI and transform the legal landscape for millions.

Who we are

You may have seen our boat on Sydney harbour.....LawConnect is a member of the LEAP group of companies - the leading provider of Legal Practice Productivity Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland and New Zealand. We support more than 100,000 lawyers and their staff in small and medium sized law firms.

What you'll do

You'll partner with Web Development, the Head of Global Marketing and Content Marketing Specialist to manage and optimise our paid digital channels while driving organic growth through advanced SEO strategies. As the SEO & Digital Marketing Manager you will be data-driven, detail-oriented, and passionate about creating impactful campaigns that boost online visibility and deliver ROI. LawConnect's name is the LegalTech market has already achieved so much in a short space of time - you'll have solid foundation to work with and a serious impact on where this AI product goes next.

To make this happen, you will:

• Plan, execute, and optimise paid advertising campaigns across multiple platforms (Google Ads, Facebook, Instagram, YouTube, TikTok etc.).

• Monitor and analyse campaign performance to ensure alignment with KPIs and budgets.

• Conduct A/B testing for ads, landing pages, and creatives to maximise conversions.

• Collaborate with the team and agencies to create compelling ad copy and visuals.

• Stay updated on emerging trends and platform updates to identify new growth opportunities.

• Conduct in-depth SEO keyword research to identify opportunities for organic growth.

• Optimise on-page and off-page SEO elements, including meta tags, URL structures, content, and internal linking.

• Build and execute link-building strategies to improve domain authority and search rankings.

• Conduct regular SEO audits to identify and resolve technical issues.

• Track, analyse, and report on SEO performance, providing actionable insights to improve rankings and traffic.

• Provide actionable insights and recommendations based on data analysis.

• Regularly present performance updates to the Head of Global Marketing.

Requirements

What you'll bring

• 5+ years of experience in digital marketing with a focus on paid media and SEO.
• Proven experience managing budgets and delivering measurable ROI.
• Proficiency in paid platforms such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, TikTok etc.
• Strong understanding of technical SEO, content optimisation, and link-building strategies.
• Experience with A/B testing and conversion rate optimisation (CRO).
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

You are the type of person who

• Is a true team player and collaborator - you thrive when you're working with others, valuing diverse perspectives, and contributing to shared company goals.
• Is a proactive self-starter - you take the initiative to assess the current state of things and actively identify opportunities for improvement and innovation.
• Is resourceful and growth-focused - you excel at identifying new growth opportunities across paid and organic channels to drive measurable results.
• Can communicate effectively - you can clearly translate complex analytics and insights into actionable strategies that resonate with different stakeholders.
• Has a growth-oriented mindset - you embrace challenges, seek out learning opportunities, and always strive to improve both personally and professionally.
• Is detail-oriented and thorough - you ensure all tasks and projects are executed with precision and care, leaving no stone unturned.

LawConnect is an inclusive, people-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all the requirements above, we encourage you to still submit your application.

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